Episode Details

Episode 4 - 5 Steps to Success in Holiday.mp3

[ 00:00:05

]Welcome to the Hair

Hustle Podcast. I' m Heather Podlesny, your salon coach dedicated to helping

stylists master the business side of beauty. Whether you' re starting your

journey behind the chair or you' re a seasoned pro looking to level up, this

podcast is for you. Each week we' ll dive into the tips and tricks you need to

run a successful salon business with topics that will change the way you work

and earn. From budgeting hacks to help you keep more of what you make, to time

management tips that will keep your schedule stress-free, and the strategies

for boosting your retail sales and nailing that next promotion. Get ready to

build your dream business without burning out. Together we' ll cut through the

noise and get to the root of what makes your salon thrive.

[ 00:00:47

] So grab your shears,

turn up the volume and let' s hustle. Welcome to a very special episode of the

Hair Hustle Podcast. I' m Heather Podlesny, your salon coach dedicated to

helping stylists master the business side of beauty. Welcome to the Hair Hustle

Podcast hosted by me, Heather Podlesny. I am so excited that you are here

today. We are going to talk about the five steps to holiday success. If you

haven' t started your holiday already, whether that is your express menus, your

holiday menus, so on behalf of services or it' s on behalf of retail, you

haven' t even placed your order yet. It is not too late. Let' s get you started

today. Okay.

[ 00:01:25

] If you kind of want to

get yourself into a funk, we' re going to get ourselves right out of it and we'

re going to get going with these five easy steps. As you guys know from prior

episodes, I typically like to keep these episodes at 15 minutes or less. So we'

re going to try really hard, but I' m going to make sure that you have all the

nuggets that you need to get started. Let' s go with the first step in your

steps to holiday success. And that is: We re going to build a holiday retail

game plan. We' re going to start with holiday. Number one, we' re going to

start ordering and we are going to set our goals. Okay. Whether that is, I have

10 stylists and 10 weeks until Christmas.

[ 00:02:06

] I know that they can

literally sell one set per week. Whether that is you use a formula that was

given to you, whatever that looks like, we are going to order and we' re going

to set our goals. Part two is to get that display together. If you haven' t ordered,

we' re going to get some inspo going. If you have ordered, we' re going to make

sure that it' s displayed beautifully and it should be out now. If it' So not

out already, we' re going to also line up our team incentives with a planner

and a date. So what does that mean? That means that every single time that we

have an incentive lined up or changing. So for example, right now you might be

running like bingo cards.

[ 00:02:46

] Every time a stylist

gets a bingo, they get a, like a small gift card. Okay. Maybe you' re doing a

coverall that started a couple of weeks ago and that' s running. You' re going

to get a little bit of money out of it, but you' re going to be running until

December 16th because it' s a bigger prize. Whatever that looks like, we' re

going to get our team incentives locked down. If we have multiple greats, and

we' re also going to put those on the calendar and we' re going to know exactly

when we' re changing those. Fourth is going to be the same exact thing only

with guests. So we are going to make sure that we look at our calendar an