Episode Details

Welcome back!

This week we're talking about repurposing content: what it is, why it's so helpful, and how to get started.

If you're already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some ideas for new ways to repurpose content.

Repurposing content is basically taking something that you created for one digital platform (for example, a blog post) and copy-pasting it and editing it slightly for a different platform (for example, an Instagram post).

You can repurpose content for different platforms (like the example above, blog post to Instagram post) or you can repurpose content into different formats (like re-sharing the message from a written post as a video or an IG Reel, for example).

The beautiful thing about repurposing content is that it makes your marketing much more efficient. Trust me when I say that you've already created a ton of valuable content - there's no need to keep reinventing the wheel!

And this works well for pretty much every digital platform or format - social media, email marketing, blogging, podcasting, creating video for any purpose (like IGTV or a YouTube channel), etc.

Take the educational content you've already spent time and energy creating, and get it in front of new audiences by repurposing it. Let's dive in!

Show Notes:

• Register for Free: Email Marketing Webinar: 3-Email Campaign to Get More Patients on Your Schedule, July 10th, 10am-11am, part of Lhasa OMS and FSOMA's "Love Your Practice" Marketing Event
  • A replay will be sent to everyone who registers, in case you can't attend live.
  • Hope to see you there!

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