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How Solopreneurs Can Actually Sell Stuff Using Social Media with Katie Brinkley
Description
My love-hate[but mostly hate] relationship with social media is well documented. It feels like a time-suck where you get into arguments with people who don’t care about anything you say. People tell me it’s great to grow your business…I just don’t see it.
But Katie Brinkley has changed that for me. She elevates CEOs to become thought leaders and disruptors in their industries. And she does it mostly through social media.
By the end of this episode, she’ll give you strategies for choosing the right social networks, posting (3-4 times per week max), as well as how to waste less time and make more sales.
Want to hear a longer, ad-free version of this episode where Katie and I talk about brand social media vs. personal social media? Become a member of Streamlined Solopreneur Accelerated.
Top Takeaways
- Select the Right Platforms: Focus on one or two platforms where your target audience is most active. Remember each platform has its own culture.
- Prioritize Genuine Engagement: Spend time connecting and commenting on others' posts to build relationships. Engagement is more impactful than frequent posting without interaction.
- Use Hashtags Strategically: Identify and engage with hashtags your ideal clients are using. This approach helps you connect more effectively with your target audience.
Show Notes
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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.
Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep
If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/