Episode Details

Change management is among the most critical of communication skills. As organizations face unprecedented challenges and opportunities, the ability to navigate and implement change effectively can mean the difference between an organization thriving or struggling to survive. The pace of change has been accelerating dramatically, driven by technological advancements, shifting market dynamics, and global events. This has highlighted the crucial role that effective communication plays in successful change management. Skilled communicators are essential in articulating the vision for change, addressing concerns, fostering engagement, and maintaining momentum throughout the transformation process.

Brad Whitworth moderated the panel, which featuredZora Artis, Priya Bates, Todd Hattori, and Cindy Schmieg.

About the panel

Zora Artis is a leading Alignment, Brand, and Communication Strategist. She works with executive and senior leaders to unlock the value in their people, brands, and organizations through alignment with purpose, promise and strategies, and effective communication. She has over three decades of experience in business, brand, marketing, communication, and advertising, working with government, private, and non-profit sectors. This includes roles as Group Account Director, Strategy Director, and CEO of integrated marcomms and advertising firms. She now runs her own management consulting practice, bringing together strategic alignment, capability training, and brand and communications expertise. Zora holds a Master’s in Marketing and Commerce and is a trained facilitator in alignment, design thinking, and business model generation.

Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute