Episode Details

This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok wants to turn millions of Americans into paid shopping influencers
https://restofworld.org/2024/tiktok-shop-influencers-us/

Amazon bundles online shopping of groceries and nonfood items
https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/

Amazon Unboxed Updates:
Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners)
https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw

Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw

Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads
https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw

Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw

New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance
https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw

Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance
https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw

Understand the top combinations of ad touchpoints that drive conversions
https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw

Build a holistic first-party data strategy with Ads data manager
https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw

Amazon DSP launches Performance+ tactics into beta
https://advertising.amazon.com/en-us/resources/whats-new/amazo