Episode Details
Back to Episodes#106 Framework for Setting Marketing Budget
Description
In this episode, Gary Bird discusses the critical importance of establishing a robust marketing budget when launching a new dental practice location. He shares insights on the common pitfalls of underfunding marketing efforts and provides a framework for determining appropriate marketing expenditures. By comparing the marketing budgets of larger competitors like Heartland, he emphasizes the need for strategic planning and targeted spending to ensure successful patient acquisition and practice growth.
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Gary Bird
Founder of SMC National
Website: https://smcnational.com/
Website: https://thegarybird.com
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
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