Episode Details

Quando dizemos que gostamos mais de uma determinada marca, estamos mesmo falando a verdade?

Em que nível somos influenciados pelas percepções de marcas?

E preferência e lealdade a uma marca são a mesma coisa?

Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.

> OUÇA (54min 05s)

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Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.

Edição: Reginaldo Cursino.

http://naruhodo.b9.com.br

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PARCERIA: ALURA

A Alura tem mais de 1.000 cursos de diversas áreas e é a maior plataforma de cursos online do Brasil -- e você tem acesso a todos com uma única assinatura.

Aproveite o desconto de R$100 para ouvintes Naruhodo no link:
https://www.alura.com.br/promocao/naruhodo 

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REFERÊNCIAS

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MARKETING MODELS IN EDUCATION: STUDENTS AS CUSTOMERS,
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Take the Bing It On Challenge!
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Gift-giving and reciprocity in global society: Introducing Marcel Mauss in international studies
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Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
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At the Roots of Product Placement: The Mere Exposure Effect
https://ejop.psychopen.eu/index.php/ejop/article/view/522/html

Internalizing problems as a mediator in the relationship between low effortful control and internet abuse in adolescence: A three-wave longitudinal study
https://www.sciencedirect.com/science/article/pii/S074756321830520X?casa_token=HxIVsy0JLbkAAAAA:VX8Q_RImt9TG8whyZ36u3gZhYX3DEgi62BAJtQO2TthpdxJR8SSHxjSwXSbARESu2b3xezqgCA

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects