Episode Details

First EVER VO Marketing Roundtable

0:00:00  Intro starts.  

0:01:56  Dan does the introductions.  Ann Ganguzza from Irvine, Calif.; Debbie Grattan and Paul Rarick, from Michigan; Doug Turkel from Miami, Fla.; John Melley from New Jersey: Kelley Buttrick from Atlanta.

0:04:19  Tonight’s about VO marketing.  Dan asks how marketing has changed in the last decade.

0:04:51  Ann says her use of online marketing has increased.  The internet has let her see others market and develop her own plan.  Her background is in technology.

0:05:49  Debbie and Paul reply.  When she began, other people did the technical stuff.  Now she and Paul where all the hats.  Having a partner allows him to market and her to do voice work.  Often if you’re by yourself, you exhaust yourself.  

0:07:17  Paul does the crap Debbie doesn’t want to do.  They didn’t do much marketing for a long time and then when there was a big rush of VO talent into the business, they began.

0:08:07  Dan turns to Doug.  Doug need to differentiate himself.  He’s got an everyman voice, not the deep booming sound.  He evolved to the “un-nouncer” describing what he sounds like that he’s been able to use for different situations.

0:10:02  Kelley has a journalism/public relations background.  Her marketing is very research and relationship oriented, on a very individual basis.

0:11:02  George, caught mouth breathing, gets asked about how he markets.  His challenge is that when he does his job well, he won’t hear from his clients again!  He speaks to 5 to 10 new people per week.  That’s why he joined Edge Studio to get support for marketing.

0:13:42  Dan asks what types of marketing are available.  

0:14:06  Debbie said her approach is “if you build it they will come,” at her website and then work on the SEO.  She uses keywords, YouTube, and a blog.  She doesn’t like cold-calling.  She prefers feeling good about what you’re doing.  There are people who love cold calling.  Find whats a good fit for you.  You could spend all your time marketing and have no time for work.  

0:18:02  Debbie tries to be very responsive to potential clients.

0:18:32  Anne weighs in.  She schedules Twitter tweets.  She wants to “drive the traf