Episode Details

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Episode 155, August 25, 2014

Social Media Roundtable

0:01:49  They begin, both in the West.

0:02:36  Thanks to the sponsors, Harlan Hogan, VoiceOverXtra, and Edge Studios.  

0:02:58  A new Edge Studio “mini site” will be unveiled at Voice2014.

0:03:20 Tonight’s show is all about social media.

0:03:56  John Lano in Minneapolis.

0:04:13  Trish Basanyi from New Jersey

0:04:40  Lisa Rice in Virginia

0:05:21  Jerry Reed from Update New York

0:06:03  Derek Chappell, Ottawa, Kansas

0:06:51 Dan asks Derek what he does on social media.  He says “persistence” is key.  External: clients; Internal: VO biz.  He tries to be out there both ways to get business and keep up with trends.  

0:08:05  For externals: 1) prospect for clients, 2) research clients, 3) share client’s online stuff.  Internal: share everybody’s stuff, paying it forward.

0:09:34  Dan asks Trish to comment.  

0:10:00  Trish says she has 17,000 followers on Twitter.  She’s also on TweetDeck.  It’s an app for Twitter to improve the interface.  TweetDeck breaks the Twitter information into columns.  

0:12:52  Dan asks Lisa what works for her.  She didn’t like Facebook.  She did social media originally for business.  She loves Twitter because it’s a challenge to get your message into 140 characters.  She has learned a lot from her VO contacts.  For externals, she feels Twitter & Pinterest help with search engines.  

0:16:00  Lisa uses her blog to show other sides of her personality and highlight her work.  Her ranking: 1) Twitter, 2) Pinterest, 3) LinkedIn.

0:17:17  Lisa describes Pinterest.  Pinterest allows you to create “bulletin boards” you “pin” articles to.  It helps her organize wha