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Ep.7: Vinny Prajka, JMI Equity | How to Use ICPs and Segmentation as a Foundation for Scale
Season 1
Episode 7
Published 2 years, 8 months ago
Description
Shiv Narayanan interviews Vinny Prajka, Partner at JMI Equity. Vinny and Shiv discuss how portfolio companies can increase efficiency and grow sustainably with a more focused approach to sales. Hear how JMI use customer segmentation to target sales efforts, reduce churn and increase average sales price. Learn how to implement this approach in your portfolio companies, including restructuring the sales org structure, updating product marketing and hiring the right team. Resources The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.