Episode Details

Shiv speaks with Kate Hawkes, VP of Marketing at How To SaaS.  Shiv and Kate talk about the challenges businesses face when they don’t have C-level marketers on their team, and how CEOs and investors can support marketers to advance to this level. Learn what being a C-level marketer entails, how this approach impacts growth strategy, how to improve communication with between marketers and the board, and about the C-Level Marketing Training Program.
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