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Bridging The Gap Between Marketing & Sales
Episode 2121
Published 1 year, 5 months ago
Description
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sales. Show Notes
Connect With:
- Jennifer McAdams: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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