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MJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of Authenticity
Description
In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing.
MJTiff's Socials
https://www.youtube.com/@MJTiffPlumbing
https://www.instagram.com/mjtiff_plumbingandheating
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