Episode Details

In episode 35 of the Data Center Go-to-Market podcast, you’ll learn powerful strategies for improving your data center sales and marketing efforts. This episode provides actionable tactics for creating effective buyer personas, positioning your team as trusted experts, prospecting clients, marketing advisory services, using email marketing, prioritizing value over transactions, automating efforts, and growing your brand awareness. You'll walk away with insights on consulting approaches, content best practices, webinar strategies, and more. Whether you're selling infrastructure, connectivity, financial services, or other solutions, this episode has tips to elevate your role in the growth of the data center industry. 

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0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:24 Data Center Go-to-Market, Sales, and Marketing Q&A 9

3:39 How to improve market penetration for enterprise data center infrastructure

13:48 How to prospect data center clients for high-speed connectivity

21:11 How to market and sell financial advisory services for data center capital projects

31:45 How to use email marketing for data center and cloud business development and sales

41:18 How to automate marketing and sales for data center, cloud, network, and hybrid infrastructure

47:27 How to grow brand awareness among data center professionals

54:17 Joshua Feinberg from DCSMI

54:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)