Episode Details

Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views.Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use:VidIQ - https://vidiq.com/creatorplaybooks/Riverside - https://riverside.fm/?via=callumListen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://bit.ly/4xFCGepFollow HelpBnk on socials:Callum Instagram - https://www.instagram.com/callumchurch15/Jack Instagram - https://www.instagram.com/jackwhettingsteel/HelpBnk Instagram - https://www.instagram.com/helpbnk/YouTube - https://www.youtube.com/@HelpBnk/LinkedIn - https://www.linkedin.com/company/helpbankapp/Website - https://helpbnk.com/

Timestamps:00:00 Introduction to Simon Squibb and Content Creation00:56 How to Stand Out Online03:22 How Simon Squibb Mastered Short-Form Video Content07:44 How to Create Videos People Actually Want to Watch12:01 Simon Squibb’s Social Media Strategy14:23 How to Make Money as a Content Creator16:00 How to Pitch and Secure Brand Deals as a Content Creator24:17 The Mindset You Need to Succeed Online27:45 The Team and Systems Behind Simon Squibb’s Viral Videos32:20 How to Craft the Perfect Hook for Your Videos35:54 How to Grow Your YouTube Channel Fast39:20 Top Strategies for Growing with YouTube Long-Form Content46:37 How Simon Squibb Boosts Engagement on Video Content49:11 Building a Mission-Driven YouTube Channel and Brand51:15 Short-Form vs. Long-Form Content56:39 The #1 Hack Every Content Creator Should Be Using59:03 Viral Content Strategy: How to Go Viral More Often01:04:23 The Power of Purpose and Ownership01:06:06 How Equity and Incentives Can Grow Your Business01:09:27 Quickfire Questions