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Is Google Losing Search Market Share?
Description
E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be.
Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google.
So here is all the data on Google's yearly performance for share of voice, searches, and ad sales.
This research is from the legendary Rand Fishkin. Watch his original summary here: https://sparktoro.com/blog/is-google-losing-search-market-share/
SEO – Down the Funnel: https://edwardsturm.com/articles/seo-down-the-funnel/
Pareto SEO: The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/
The Wall Street Journal Article: https://www.wsj.com/tech/online-ad-market-google-tiktok-9599d7e8
00:00 Is Google Losing Market Share?
00:12 Rand Fishkin
00:48 Address the Wall Street Journal
02:00 The Reality of Search Advertising Growth
02:30 Analyzing Search Market Share
03:17 The Role of AI and TikTok in Search
04:38 Amazon's Growing Influence
05:54 Media and Data Literacy
06:14 SEO Strategies to Protect Against Emerging Platforms
07:58 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #searchengineoptimization #digitalmarketing #marketingnews