Episode Details

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich, and today I sit down with the amazing Caterina Rando, a true force in the world of women's entrepreneurship. Caterina is on a mission to uplift the lives of women everywhere through thriving businesses. We talk about authentic sales, how women can monetize their missions, and the importance of masterminding and retreats for fast business growth.

Caterina Rando is an expert in helping women build businesses that serve their mission and their communities. She's a sought-after speaker, author, and coach who focuses on authentic sales, public speaking, and creating thriving businesses. She's also the founder of the Thriving Women in Business Center and Thriving Women in Business Giving, which raises money for education and entrepreneurship training for women and girls.

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Episode Highlights:

What is Seven Figure Poor? Renee shares how many entrepreneurs bring in significant revenue but experience low satisfaction and profit. She helps business owners recalibrate their strategies for a more aligned and fulfilling life.

The Power of Prioritization: Renee and Karen dive deep into how focusing on just a few key priorities can transform both your business and your life.

Profit Psychology: Learn how your mindset around money affects your bottom line, and how to shift from spending impulsively to making smart financial decisions that fuel long-term wealth.

Navigating Entrepreneurial Life: From the reality of feast or famine cycles to embracing change as your business and life evolve, Karen and Renee discuss how to thrive financially without sacrificing your personal life.

Actionable Advice: Renee offers practical steps to help you make real changes in your business—starting with identifying your true priorities and making smarter decisions with your money.

Final Thoughts: Don't forget to take a screenshot while you listen and share it on social media! Tag Karen and Renee—we'd love to hear your takeaways.

Magical Quotes from the Episode:

1. "We coined the term 'Seven Figure Poor' because so many business leaders generate million-dollar revenues but still feel unstable financially and personally."

2. "Profit psychology helps us get healthy in our relationship with money—both emotionally and in terms of actual dollars in our bank accounts."

3. "It's about identifying your true priorities and making smart, strategic decisions that align your financial success with the quality of life you really want."

1. "We have so many women with big, beautiful dreams, but there's just not enough money coming into their bank accounts. That's why conversations like this are so important."

2. "You get to create the life you want your business to support, but once you've made that choice, you have to align your business with those priorities."

3. "Women need to think bigger, build true wealth, and take control of their financial freedom because that gives us more choice and more power in our lives."