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E-commerce retailers ditch presales ahead of '618' shopping spree
Published 1 year, 9 months ago
Description
Seasoned Chinese online shoppers have seen it all – the sales tactics, the marketing ploys. Yet, they consistently gravitate towards particular e-commerce platforms for different product categories. What is it that compels them to make these choices? With a big ecommerce marketing event on the horizon, how are e-commerce marketplaces innovating to create captivating shopping experiences that keep customers coming back for more? / University course transforms weight loss journeys (21:50). On the show: Heyang, Li Yi & Yushun