Podcast Episode Details

LinkedIn Secrets - How To Hack The Algorithm to Grow Your Followers, Expand Your Reach, and Become An Influential Brand | Hala Taha

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Season 8 Episode 121

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Host: Matty A Guest: Hala Taha, Founder & CEO of YAP Media, Host of Young and Profiting Podcast

 

Episode Summary:

In this engaging episode, Matty A sits down with Hala Taha, the dynamic founder of YAP Media and host of the Young and Profiting podcast. They discuss Hala's journey from the world of radio to becoming a LinkedIn influencer, media entrepreneur, and marketing expert. Hala shares invaluable insights on leveraging LinkedIn to build a personal brand, create organic content, and drive business success, all while maintaining an authentic voice and impactful storytelling.

Listeners will walk away with actionable strategies for using LinkedIn, developing a growth mindset, and creating compelling content that aligns with both personal brand goals and the platform's algorithm.

 

Key Topics Covered:

• Hala's Background & Journey: Hala's career progression from an intern at Hot 97 and blogger to becoming a corporate leader at Hewlett Packard, and eventually building her own media empire with YAP Media.

• The Power of LinkedIn for Personal Branding: Why LinkedIn remains a unique and powerful platform for business owners, influencers, and professionals to grow a brand and reach target audiences.

• LinkedIn Strategies & Algorithm Hacks: Tips on building a follower base, using engagement to increase content visibility, and the do's and don'ts of LinkedIn posting to maximize reach.

• Content Creation & Storytelling: How to create impactful storytelling, align content with key messages, and curate voice guidelines for consistent branding and audience connection.

• Mindset & Approach for Success: Hala’s perspective on staying disciplined, the importance of providing value without being spammy, and how to maintain momentum for long-term brand growth.

• Consistency & Time Management: How to build and sustain a social media presence without burning out, focusing on organic growth, and setting realistic timelines for follower growth and audience engagement.

 

Time-Stamped Sections:

• [00:00:00] – Introduction to Hala Taha: Matty A welcomes Hala to the show and dives into her journey in media and entrepreneurship.

• [00:01:00] – Hala's Early Career in Media: From Hot 97 to blogging, Hala shares how her passion for media and entrepreneurship began and evolved.

• [00:04:00] – Transitioning to Corporate & Intrapreneurship: How Hala navigated the corporate world at Hewlett Packard, started an employee network, and used her skills to influence company culture.

• [00:07:00] – Launching Young and Profiting & Yap Media: Hala discusses the inception of her podcast and agency, her shift to LinkedIn marketing, and the growth of her business.

• [00:11:00] – LinkedIn as a Tool for Business & Personal Growth: Insights on how LinkedIn differs from other platforms, with tips on finding your target audience and b

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  Published on 1 year, 2 months ago