Episode Details

We've been getting so many messages lately about what to do when listings sit, which tells us this is happening everywhere right now, not just in our market. So we're answering two listener emails and walking through exactly how we'd handle a stalled listing, including two of our own current struggles.

We start with the basics: keeping your seller informed even when there's nothing new to report, being honest about what the data actually shows, and remembering that you are not a miracle worker just because you took over a listing that already expired once. From there we get into a full list of questions to ask yourself when a listing isn't moving, from pricing and photos to condition and marketing, plus a free feedback campaign trick that works so much better than a paid open house event.

Then we do live case studies on four real listings between the two of us, including one we've nicknamed "the backwards house," and talk through exactly what we'd change, from furniture placement to which photos to pull entirely. If your listings have gone quiet and you're starting to spiral, this episode is basically a permission slip to stop panicking and start strategizing.

Here's what we cover in this episode:
-Two listener emails about listings that just won't move, and the mindset spiral that comes with it
-Why keeping your seller informed matters more than having good news to share
-The buyer pool visual and how unique features shrink or widen it
-Why being the second listing agent after an expired listing can actually work in your favor
-Why sellers often blame the agent instead of the market or the house itself
-Asking "what is your budget to sell" as a mindset shift for sellers
-The current state of the market and why days on market are climbing even with more inventory
-A full list of questions to ask yourself when a listing isn't selling
-Why showings with no offers points to condition, and no showings at all points to price
-Virtual staging, drone photography, and other ways to fill in the marketing gaps
-Why photo labels and a fresh front photo matter more than people think
-Getting an appraisal or pre-inspection to give buyers confidence in the price
-Calling agents on nearby pending or expired listings for real market intel
-A free feedback campaign that gets other agents to review your listing for you
-Four real listing case studies, including "the backwards house" and a full gut renovation that needs a total repositioning
-Why an "investor special" label can be more effective than trying to make a rough house look pretty
-How to communicate consistently with sellers using MLS alerts on nearby listings

Key quotes from this episode:
"I cannot want to sell the house more than you want to sell the house." - Alissa
"You as an agent are not a miracle worker." - Katy
"We're going to have to try strategy, something different, when things are not selling, not just more fluffy marketing." - Katy
"It's not it's just normal, it's not a hard market, I have seen a hard market." - Katy
"Don't panic, don't overpromise, and don't let the market steal your motivation." - Alissa

Products, people, and previous episodes mentioned:
-Hustle Humbly Community
-CMA summary report (MLS market data tool)

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Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

Be The One by Matr