Episode Details

Do you hate social media as much as I do? Some experts will tell you that you need social media to market,  but that’s increasingly not true. Gone are the heady days of Twitter, where you can tweet a link and people would actually see it. 

That’s why I brought on Emily Aborn, a Content Copywriter, Speaker, and Podcast Host. She’s also a wealth of information on how to market by making sure you have a great product, and much like her, a ton of personality. 

Want to hear a longer, ad-free version of this episode where Emily and I discuss the importance of a strong personal brand? Become a member of Streamlined Solopreneur Accelerated.

Top Takeaways

1. Having a high-quality product or service that solves your target audience's problems is the foundation of effective marketing
2. Collaborating with others in your industry can help expand your reach and build trust with new audiences. 
3. Focusing on marketing strategies that align with your strengths, interests, and values can lead to more authentic and effective marketing efforts.

Show Notes

• Emily Aborn
• Forget The Funnel 
• Stop doing "Sales" and Start Having Conversations with Nikki Rausch
• Leveraging Guesting
• Podmatch
• Content With Character Podcast

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/