Episode Details
Back to Episodes
Getting Headlines Right
Description
E458: If you go after everybody with your headline, you get nobody.
If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it.
Headlines are the only part that literally every viewer reads.
If you have a month to work on a page or ad, spend 27 days on the headline.
Here's how to craft great headlines.
Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy
00:00 The Importance of Headlines
00:48 Why Headlines Matter in Marketing
02:22 Avoiding Cute Headlines
04:34 Examples of Clear vs. Cute Headlines
05:36 Focusing on Benefits in Headlines
06:43 Targeting the Right Audience
07:29 Conclusion and Final Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#copywriting #digitalmarketing #seotips #conversionrateoptimization