Episode Details

Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook. 

Hear him discuss:

• How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
• Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
• The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
• His guiding principles on team building and scaling headcount
• Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
• His assessment of the competitive landscape within the betting tools category
• What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
• His approach to doing cold outreach to get calls with in-demand people

G2E Quick Hits interest form 👇 
https://forms.monday.com/forms/396c8ee610fafa76488de31ab2522442?r=use1

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/

Catch the video version of this episode here.

Learn more 👇

➡️ Outlier website

➡️ Evan Kirkham on Linkedin

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.