Episode Details
Back to EpisodesI Want My CTV - Why Billie Eilish and Olivia Rodrigo Are Creating the New Prime Time - On Vevo
Season 2
Episode 21
Published 4 years, 8 months ago
Description
JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer viewing sessions and more advertising demand. Evangelista believes there’s been a fundamental shift and Vevo is now positioned squarely against prime time TV. He expects half of Vevo's US revenue to soon come from CTV, thanks in large part to the massive popularity of young artists like Billie Eilish and Olivia Rodrigo.
Guest: JP Evangelista
Host: Mike Shields
Producer: Kenya Hayes