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What is the Rule of 26?

Published 4 years, 8 months ago

Description

Michael Buzinski

In this episode, Barbara and Michael discuss:

●The Rule of 26

●Finding Health Professionals

●Being involved in social media/ social media marketing

Key Takeaways:

“Social media is great, but it’s not mandatory.” – Michael Buzinski

Connect with Michael:

Website: https://buzzworthy.biz/

LinkedIn: https://www.linkedin.com/in/michaelbuzinski/

Instagram: https://www.instagram.com/michael.buzinski/?hl=en

YouTube: https://www.youtube.com/user/AnchorageSeo

Facebook: https://www.facebook.com/buzinski

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Facebook: https://www.facebook.com/theMedicalStrategist

Business website: www.TheMedicalStrategist.com

YouTube: https://www.youtube.com/user/BarbaraHales

Instagram: https://www.instagram.com/themedicalstrategist

LinkedIn: https://www.linkedin.com/in/barbarahales/

Transcription: (078)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for

Doctors. I’m your host, Dr. Barbara Hales. Today, we have Michael Buzinski with us.

Michael is the CEO of Buzzworthy Integrated Marketing. He is a lifelong

entrepreneur, digital marketing thought leader and author. Dubbed as a

“Visionary Marketer” by the American Marketing Association, Michael’s sole

mission is to help entrepreneurs avoid the time drain and frustration of

managing profitable digital marketing campaigns.

Buzz, as most quote him, has simplified digital marketing success with the

rule of 26 and is on a mission to double the website revenue of service-based

businesses across America. I’m sure you’ve got the curiosity piqued for

everyone listening. What is the rule of 26?

The Rule of 26

Michael Buzinski: The rule of 26 is a three-step process of doubling the

website’s revenue of anybody’s website. I specifically just wrote a book

called The Rule of 26 for service-based businesses. It states that if you

increase your website traffic, conversion rate, and average value per client

by 26%, you will double the revenue coming from your website. So, it takes

into account the concerns of service-based companies.

Dr. Barbara Hales: That’s interesting. Does search engine optimization

work in the health industry?

Michael Buzinski: 100%. I’ve been doing SEO for medical service providers

since 2006. We’re coming about 15 – 16 years. There has never been a

doctor or medical professional who has come to me who didn’t benefit from

the added traffic from people looking for their specific service. A lot of times,

I work within niches like chiropractors or certain types of surgeons. I worked

with a knee doctor one time, and search engine optimi