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Marketing is Not a Gumball Machine

Marketing is Not a Gumball Machine

Episode 417 Published 1 year, 3 months ago
Description

Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it's time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like whether the traditional marketing playbook is broken—and how CMOs can fix it.

Jon shares actionable insights on:

  • Revisiting the Fundamentals: Why product-market fit, positioning, and reputation are more important than ever for marketing success. 

  • Doing Right by the Customer: How focusing on short-term results can undermine the customer experience and damage long-term growth. 

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