Episode Details
Back to Episodes🔮 How to Build an Intuitive Business — with Michelle Pellizzon Lipsitz of Holisticism
Description
Happy October! This week we're kicking off Spooky Season with one of my favorite business witches — Michelle Pellizzon-Lipsitz of Holisticism!
Michelle has taught me so much about online business, magical meaning-making systems, and spiritual practices. She's one of my favorite people to pay attention to on the internet, and I invited her on the show so I could ask her every question I've ever had about how she runs her company.
In this episode, we get real-real about:
- How Michelle started Holisticism with a BFA in dance
- Evolving from newsletter to booking platform to online courses & community
- The 4 Pillars of Intuitive Business
- The realities of Radical Generosity
- Why some ideas aren't meant to be businesses
- Exactly how Michelle markets her paid membership, The North Node
- Why Holisticism moved their newsletter + podcast to Substack
- The magic of the low-cost class as lead magnet
- How Michelle has grown (& shrunk) her team over the past 5 years
- Planning a self-employed maternity leave
- The meeting creep & how to correct it
- Navigating chronic illness & family emergencies as a business owner
- How Michelle organizes her offerings
- Running multiple businesses at once
- & so much more!
👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today
🤸 THE CLUBHOUSE IS OPEN! Join us on Substack for members-only episodes + secret, curated emails. Only $5/mo or $50/year.
✨ Ready to finally figure out relationship marketing & affiliates? Join my friend, Janna Carlson, on Monday, June 22 from 12:30–1:30pm EDT for a workshop: Your 2026 Referral Partner Playbook: Strategies that Work NOW.
FREE GIFTS OF THE WEEK
❊ Protect Your Magic from Katherine de Vos Devine
❊ Animal Communication guide from Olivia LaBarre
❊ FIRST RUN from Karly of The Public Run Club