Episode Details

Have you ever scrolled through online product reviews, only to be stopped in your tracks by a toxic comment? You know the kind—rude, disrespectful, or just downright unreasonable, making you want to leave the page entirely. Toxic content in online reviews is more common than we'd like, and it has a real impact on how products are perceived. But here’s the twist: while machine learning helps sellers identify and moderate these toxic reviews, what about the buyers? How does exposure to such negativity change the way they feel about a product? In today's episode, we dive into a study that examines the hidden effects of toxic reviews. With data collected from 18 players across three different sectors, we'll unpack how toxicity affects overall product sentiment. Could a single toxic comment change how you rate a product? Let’s find out.

Reference

Mukhopadhyay, M., & Sahney, S. (2022). Effect of Toxic Review Content on Overall Product Sentiment. arXiv, Human-Computer Interaction (cs.HC). doi https://doi.org/10.48550/arXiv.2201.02857