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Using Direct-Response Television and Facebook Video Marketing to Raise Awareness and Demand
Season 1
Episode 1
Published 6 years, 10 months ago
Description
Harvest Growth Episode 1:
Ken Yocum has been running a successful outdoor products business for years, and recently their success started to skyrocket when they started using direct-response television and Facebook video marketing to raise awareness and demand.
Today, you can find CampMaid Dutch oven accessories at Wal-Mart, Cabela's and dozens of outdoor retailers, and you can also find their products on Amazon or at CampMaid.com
In this episode, Ken shares some of the difficulties he encountered during the early years as well as learnings that helped turn him into the success he is today.