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CDP and the Purpose of using Customer Insights with Oli Ward
Episode 298
Published 4 years, 9 months ago
Description
FULL SHOW NOTES
https://podcast.nz365guy.com/298
- Oli Ward’s life, educational and career background.
- Discussions about Oli’s journey within Microsoft and with Customer Insights?
- What does Oli’s current role involve?
- What skills do people need to succeed in Pre-Sales?
- What is a Customer Data Platform (CDP)?
- The benefits of using a CDP app, and what makes a CDP different?
- What is the difference between a CDP and CRM?
- What is Customer Insights, and what is its purpose?
- How do you enable AI in Dynamics 365 customer insights?
- What Is Master Data Management, and how is it related to CDP?
- How MDM and CDP work together?
- The importance of MDM?
- What MDM does?
- What level of expertise should people have before engaging in customer Insights?
- Has Covid19 affected the demand for CI?
- An overview of what Microsoft Synapse is.
- Talks about Microsoft Synapse and how does it work with Customer Insights?
- The effect of the COVID-19 pandemic on your customers and in business?
CREDITS
Music by: StockSounds Title: Energetic Upbeat Pop Summer Licensee: Cloverbase Limited
Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption
If you want to get in touch with me, you can message me here on Linkedin.
Thanks for listening 🚀 - Mark Smith