Episode Details

Recently, I attended HubSpot's 2024 INBOUND event, a three-day conference showcasing the latest in marketing, sales, and AI. Listen to this episode to hear the three biggest takeaways from the event.

Why is HubSpot’s INBOUND Conference Important?

• HubSpot is one of the leading marketing companies, dedicated to gathering and sharing essential industry insights. The conference is a key platform for unveiling the latest trends and innovations in marketing, and sales.
• INBOUND brings together industry leaders, offering attendees the chance to network, share ideas, and build partnerships with top professionals in their fields.
• It also features thought leaders and innovators who inspire attendees with new perspectives and creative solutions to business challenges.

1. Search is Dying

• To some extent, search engines are declining. Is it even worth caring about what Google thinks of ChatGPT writing anymore? HubSpot estimated that search is projected to decrease by 25% by the year 2026.  
• Why is this happening? Honestly, what’s the point of using Google when you can just use AI?

2. Personalize, Personalize, Personalize

• There are some terrible cold emails out there, and recently, I received one. A guy literally pitched podcasting services to me (Donald C. Kelly😭). How funny! If he had done his research, he would’ve known why he was wasting his time.  
• Remember, personalization involves deep research!  
• Guess what else? HubSpot is figuring out how to use AI in their cold email outreach to help people avoid this mistake.

3. Spend More Time on Social Media

• Yes, social media platforms are designed to keep you spending more time on them. But can you blame them? It’s how they make money.