Episode Details

Anthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscribers.Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/ Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to short-form social media content.Tune in to learn how his innovative podcast promotion strategies have significantly boosted The Diary of a CEO’s visibility, setting a new industry standard.Tools I use:VidIQ - https://vidiq.com/creatorplaybooks/Riverside - https://riverside.fm/?via=callumListen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Anthony on socials:Instagram - https://www.instagram.com/anthonyr.smith/LinkedIn - https://www.linkedin.com/in/antsmith93/Work with Callum: https://bit.ly/4igCv4zTimestamps:00:00 Introduction01:01 How I Got a Job with Steven Bartlett07:59 Evolution of Trailer Making11:00 How to Measure Success24:47 Diary of a CEO’s Blueprint for Creating Trailers26:35 What Makes a Good Hook?35:34 Which Metrics Matter Most?37:42 Crafting the Moment of Value41:47 The Defense Lawyer Narrative Structure44:12 Diary of a CEO’s Weekly Workflow49:51 Urgency in Social Media58:11 Tips for Hiring and Managing Great Video Editors01:05:18 What It’s Like to Work with Steven Bartlett01:09:22 How Ownership and Purpose Drive Editing Success01:17:30 Quickfire Questions