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News Wrap | Selling lamb to a new generation of Brits

News Wrap | Selling lamb to a new generation of Brits

Published 1 year, 7 months ago
Description
Reporter Neal Wallace checks in from London, where he’s spent time with the Alliance Group’s UK team. They’ve hired a chef to come up with new recipes for those consumers who don’t want the traditional lamb roast and learns that a football stadium is a key part of the strategy.
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