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What barriers are hindering the wider adoption of low and alcohol-free options?
Description
Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?
With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring from Heineken.
The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.