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What barriers are hindering the wider adoption of low and alcohol-free options?
Season 1
Episode 20
Published 1 year, 7 months ago
Description
Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?
With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring from Heineken.
The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!
This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/