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How can we revolutionise education to grow this category?
Description
Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category.
With Christine Parkinson from WAFA, Dan Crowther from Liquor Studio in Leeds, Camille Vidal from La Maison Wellness, Zoe Burgess from Atelier Pip, and Paul Hunter, Head of Drinks Category Management from Star Pubs.
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.