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Episode 165 - 6 eCommerce Conversion Crimes to Avoid with Quinn Zeda
Published 4 years, 8 months ago
Description
Every website is leaking sales and conversions somewhere. While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate. In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees. If you fix even a few of these you’ll see a meaningful improvement in your website performance. Here’s a look at what we discuss:
- Understanding visual hierarchy and the metaphor of volume knobs
- Creating a process of testing and iteration vs. launching a full site overhaul
- Using customer intel to create marketing breakthroughs
- Keys to better navigation and menu structure
- How to not confuse or overwhelm your visitors
- Using action colors
- Plus more!