Episode Details

How can targeted marketing revolutionize government contracting? In this episode, Alex Love, VP of Marketing at Riva Solutions, shares how her team uses public data to solve government agency challenges while building a standout brand. She explains why empowering employees as brand ambassadors is key to long-term success and how nurturing federal client relationships keeps the brand strong.

We also dive into the art of networking, especially for those who find big events daunting. Alex reveals her strategies, like using LinkedIn and focusing on shared interests, to create meaningful connections. Tune in for insights on personal branding, digital marketing, and how taking risks on social media can pay off big time.

NOTABLE QUOTES
"Happy employees make happy customers." – Alex
"At the end of the day, if you can make your customer's job easier and help them succeed at the mission that they're trying to accomplish, that's all they're really looking for." – Alex
"I find the best relationships are the ones that you are able to get… below the surface." – Alex
"A lot of industries are a lot smaller than people think or realize" – Alex
"Be generous with your time. Not everything has to have a dollar attached to it." – Philip
“You never know when there's an opportunity to speak on cool things, that you're doing." – Alex
"I find that typically going with those things that seem like the silly thing or seem like the thing that's not going to go quote unquote, viral tend to be the things that relate the most to people." – Philip
"People interact with people more than they interact with company pages and I think that's important for people to understand." – Alex
"When we're posting as our own personal self, we get that more traction with the business." – Philip
"When you advertise…, you're paying for followers, you're paying for things; you're not going to get the quality engagement or the customers that you're really truly going after." – Alex
"I think you become a better [podcast] host if you have the guest experience." – Alex

RESOURCES
Alex
Website: https://failingpod.com 
Instagram: https://www.instagram.com/_alexlove22 
LinkedIn: https://www.linkedin.com/in/alexslove 

Philip
Digital Course: https://www.speakingsessions.com/digital-course
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

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