Episode Details
Back to Episodes👩🌾 “The Plants Made Me Do It” — Leaving Instagram with Liz Migliorelli of Sister Spinster
Description
“I don’t want to perform my job. I want to be rooted in my work.”
Liz Migliorelli is an herbalist, educator and storyteller who has crafted an herbal product line under the name Sister Spinster for over a decade.
In this episode, Liz joins me to talk about how her business flourished on Instagram — growing to over 30k followers! — and the ways that growth impacted her life, eventually leading her to walk away from social media entirely. (Spoiler: the plants made her do it)
Together, we talk about:
- The benefits of being in the right place at the right time
- How Liz shifts her business model between products & classes
- What our approach to marketing has in common with herbalism
- The clarifying gifts of nettle
- Why we need to get out of our online echo chambers
- Creating clear, kind systems that support your work as you grow
- How Liz prepared her business/self to make less money this year
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