Episode Details

Ever wonder how to get real estate listings when you feel like you've tried everything, friends and family, cold calling, expireds, FSBOs, even social media? We got a listener question asking exactly that, and it turned into a full breakdown of every listing generation strategy we could think of.

We're pulling from a couple of great Inman articles by Jimmy Burgess along with our own real world stories, the good, the bad, and the "sorry dude, she called me instead." From subdivision market reports to a handwritten letter that landed four warm leads (including one very sweet man who put Alissa's card on his fridge for whenever the time comes), we're covering a lot of ground.

The big theme of this one is that you don't need to do all of these things, you just need to pick the ones that fit you and get really good at them. If you try to be good at everything, you'll end up good at nothing. So grab a pen, because you're going to want to write a few of these down.

Here's what we cover in this episode:
-Why repeat and referral business becomes your main source of listings the longer you're in the business
-How subdivision market reports build trust and keep you top of mind without feeling salesy
-Why every online lead is being tracked, and what that means for your database
-How to figure out if you're marketing yourself as a listing agent or a buyer's agent
-Why what you post about grows, in your business and in your own mindset
-The story of the listing Alissa got because of a tree
-Open houses as a listing generation tool, and how to actually work one instead of just sitting there
-Geographical farming and the four postcard series that consistently generates listings
-Circle prospecting and exactly what to say when you call around a new listing or sale
-Why for sale by owner sellers need patience and kindness, not intimidation tactics
-The handwritten letter strategy that got four warm responses from homeowners who weren't even listed
-Partnering with estate and divorce attorneys as a steady source of listing referrals
-Why optimizing your Google Business profile can bring in listings without spending a dime
-The right way (and the wrong way) to approach expired listings
-Orphaned neighborhoods and why new construction areas are an overlooked goldmine
-The Top 25 VIP list and how consistent contact with your best referral sources pays off
-Why showing up positively in neighborhood Facebook groups and apps builds real trust

Key quotes from this episode:
"If you try to be good at everything, you'll be good at nothing." - Katy
"Whatever you focus on grows, and that's not just in your social media content, but in your mind as well." - Katy
"Don't kid yourself, you can do nothing online that isn't going to be tracked by someone." - Katy
"You need to make sure that you have some people, that you're meeting people, that you are friendly, and that you're tracking and keeping all these people in one place." - Alissa
"When you get one listing, you better squeeze every bit of juice out of that thing." - Katy

Products, people, and previous episodes mentioned:
-Episode 62: Transitioning from a buyer's agent to a seller's agent
-Jimmy Burgess, Inman contributor
-Canva
-hustlehumblypodcast.com/sellers, our full list of episodes on working with sellers and listings

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kenned