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In this episode of Living the Dream with Curveball, host Curveball delves into the fascinating world of video commerce and digital marketing with Eitan Koter, a seasoned thought leader with 20 years of experience. Aiden, the co-founder and co-CEO of Vimmi, shares his insights on how shoppable videos are revolutionizing customer engagement and boosting sales for brands and retailers. Discover the journey of Vimmi, a bootstrap company thriving on agile methodologies and innovative strategies in the dynamic tech landscape.
Eitan discusses the rise of social commerce, particularly through platforms like TikTok, and outlines best practices for running successful live shoppable events. He also provides a glimpse into the future of media and commerce convergence, highlighting the increasing significance of immersive and AI-driven content creation.