Episode Details

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Hello, and welcome to "Beauty and the Biz" where we'll answer the question of 'why do so many partnerships fail?' Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying." Furthermore, I'm also a consultant to plastic surgeons, to get them more patients and more profits.

To be sure, This is the holy grail that all surgeons should aspire to. Furthermore, when your new patient leads come from your patients referring their friends and family, you no longer have to count on massive ad budgets for leads. In short, you win!

Specifically, this "Beauty and the Biz" podcast is an interview I did with Dr. Michael Schwartz. To be sure, he's a highly accomplished board-certified plastic surgeon based in Westlake Village, CA, serving the Los Angeles area for over 26 years.

Additionally, Dr. Schwartz has built a thriving practice that includes an on-site, state-of-the-art operating facility, a luxurious in-house aftercare suite, a non-surgical center called The Spa, and a dedicated team of 26 team members.

To summarize, during our conversation, Dr. Schwartz shared his journey:

• Firstly, from employee to partner in another practice (which didn't end well),
• Secondly, to launching his own successful solo practice, and
• Thirdly, growing his own practice by adding an associate of his own.

Moreover, he also revealed some of his best-kept secrets:

• Firstly, how 90% of his business comes from word-of-mouth referrals,
• Secondly, his approach to encouraging patients to approve their before-and-after photos,
• Thirdly, and strategies for keeping his team focused on delivering an exceptional patient experience.

Obviously, you won't want to miss these insider tips from a surgeon who's mastered the art of building a trusted, patient-centered practice.

Enjoy!

Catherine Maley, MBA

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