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The Art and Science of Branding: Key Elements for Success | Phillip J. Clayton | Brand Consultant; Strategic Advisor; Brand & Marketing Design Judge
Season 6
Episode 127
Published 1 year, 5 months ago
Description
In this episode of ‘The Brand Called You’, Phillip J. Clayton, a seasoned brand consultant and design expert, delves into the complexities of branding in the modern age. He explores the key elements that define a strong brand, the impact of digital transformation, and the critical role of storytelling in building lasting customer relationships. Join now to look at the art and science of branding, making it an essential listen for anyone interested in mastering brand strategy.
[00:34] - About Phillip J. Clayton
Phillip is a Brand Consultant, a Strategic Advisor, and a Brand and Marketing Design Judge.
He is a member of the PAC Global Leadership Awards’ International Judging Commission.