Episode Details

Covid-19 Crisis: Anurag Vaish on Risk is a Feeling, Not a Number

Episode 138 Published 5 years, 11 months ago

Description

Anurag Vaish is the co-founder and director of The FinalMile in Mumbai, India. In building the company's practice of Behavior Architecture, Anurag led the conceptualization and development of digital games as a platform for research.

Anurag brings over 17 years of experience in strategic planning, research and marketing communication. Our conversation with him allowed him to highlight some of the work FinalMile is doing with the Indian government.

More importantly, Anurag and his team are building a Pandemic Playbook (link below) which is an archive of data points, interventions, communication, trends in activities and observations and it will be available for the world and for future crises.

One of his greatest observations is that because we experience risk as a feeling, not a set of numbers, many world leaders are missing an opportunity to improve the effectiveness of their communication. He’s also looking at how self (distance) learning could be carried on after the virus.

Links

Connect with Kurt and Tim:

Kurt Nelson, PhD: @WhatMotivates e-mail: kurt@lanterngroup.com

Tim Houlihan: @THoulihan e-mail: tim@behavioralchemy.com

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

General Coronavirus Info:

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html