Episode Details

Kaveh Yazdifard is the Chief Innovation Officer at Sahab Pardaz located in Tehran, Iran. He is also the Director of Urban Innovation for the city and COO of Avatech Accelerator, a firm focused on empowering business startups through a values-driven culture. 

While much of Kaveh’s work is focused on collaborating and creating value through Innovation, we were particularly interested in speaking with him about the way he applies Cognitive Psychology and Data Science to his work. 

And at this writing, Kaveh and his teams are developing initiatives in Iran to help individuals and businesses survive the uncertainty and ambiguity of the crisis. And we found this particularly interesting.

Of all of the business ideas that were exchanged, we landed on a particularly provocative comment: Happiness is overrated. During this time, it caused us to stop and ponder a bit. Maybe you will, too.

Connect with Kurt and Tim: 

Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com 

Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com 

Lantern Group: http://lanterngroup.com/

BehaviorAlchemy: https://www.behavioralchemy.com/

Behavioral Grooves: https://behavioralgrooves.com/

Weekly Grooves: https://weeklygrooves.podbean.com/

Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Patreon Site for Behavioral Grooves: https://www.patreon.com/behavioralgrooves

General Coronavirus Info: 

Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html

CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4

What is herd immunity?: https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/

A list curated by Liam.Delaney@UCD.ie 

https://docs.google.com/document/d/11GLhX7hLf64Bxkdpv5hvYHqOjS1imlcMQFjJBJ-9oUM/edit

Coronavirus & Behavioral Science: 

Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/

Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html

Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/

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