Podcast Episode Details

142: Greg Smith Grew Thinkific to a $65M ARR Public Company, Here's How - 8FE

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Episode 142

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Want to learn the strategies behind scaling a company to $65M ARR?

In this episode of Beyond a Million, Brad sits down with Greg Smith, founder and CEO of Thinkific, a platform used by over 77,000 entrepreneurs to build and sell courses online.

Greg shares his journey from lawyer to entrepreneur, revealing how he grew Thinkific from a small course platform to a major player in the digital product space. They dive into the challenges of scaling, the pressures of being a public company, and the importance of staying focused on what truly drives success.

If you're looking for ways to scale your company like a pro, this episode is for you!

Tune in.

Key Takeaways:

• 00:00:00 Intro

• 00:03:08 Transitioning from law to entrepreneurship

• 00:06:15 Thinkific's journey

• 00:10:21 Shiny object syndrome and creating new features

• 00:13:30 Marketing channels

• 00:18:50 How Greg's role changed as the company grew

• 00:23:01 Going public

• 00:27:10 Business partnerships

• 00:30:11 The future of course creation

• 00:40:51 What's (not) going to change for content creators

• 00:47:55 AI and content creation

• 00:52:25 Employee training and Thinkific

• 00:57:18 Greg's advice for entrepreneurs and content creators

• 01:03:19 Outro

Additional Resources:

➡️ Thinkific

➡️ The Leap by Thinkific

➡️ The War of Art by Pressfield

Follow Greg Smith on social media:

➡️ LinkedIn

➡️ Instagram

➡️ Instagram (Thinkific)

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🔹 FB: Published on 1 year, 3 months ago