Episode Details

In this episode, Dr. Hales and Myles discuss:

1. The importance of online branding for doctors
2. Strategies for establishing a strong brand identity
3. Leveraging social media platforms to reach patients

Takeaways:

“People are getting younger and younger on social media, meaning that it is so important to have that online brand to stay on top of mind.” – Myles Youngblood.

Connect with Myles Youngblood:

LinkedIn: https://www.linkedin.com/in/myles-youngblood-916469123/
X: https://x.com/m_youngbloodtv
Instagram: https://www.instagram.com/mylesyoungbloodtv/
YouTube: https://www.youtube.com/@mylesayoungblood

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   Barbara@TheMedicalStrategist.com
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION (167)

Dr. Barbara Hales: Welcome to another show of Marketing Tips for Doctors.

I’m your host, Dr. Barbara Hales. Today we have with us Myles Youngblood. Myles is a very interesting guy. He is, well, you know what, I’m going to tell you a little bit about his story. He owns his own digital marketing agency that helps YouTubers and content creators grow their following and communities online. He primarily does this with a short-form content strategy. He also hosts his own podcast. The show is called Beyond Ordinary. This show highlights the different facets of entrepreneurship. The aim of the show is to connect with great people doing great things to inspire others to do the same. Welcome to the show, Myles.

Myles Youngblood: Thank you so much, Barbara, for that intro. I greatly appreciate you having me on.

Importance of Online Branding

Dr. Barbara Hales: Why is having an online brand important?

Myles Youngblood: Oh, man, an online brand… Why is that important? I could talk for days about this. So, right now, we are in a digital era, right, where a lot of people are on their phones a lot. That’s how a lot of people get their news, right? I remember when I was growing up, and I got my first iPhone when I was, I think, in high school. But my sister, when she was growing up, got her first—her first phone was an iPhone. Mine was not, right?

And so that just goes to show you that people are just always on their phones. They’re always using social media. People are getting younger and younger on social media, meaning that it is so important to have that online brand to stay top of mind. When people think about, “Oh, what do I want to go eat?” people are like, “Scroll through TikTok and figure it out.” I’ve literally had this happen to me—you know, scroll through TikTok and figure it out. So, that being said, having an online brand and constantly being in people’s faces is just so important, especially if you are an entrepreneur.

Establishing a Brand

Dr. Barbara Hales: How does one decide on what their brand is or how they could establish their brand?

Myles Youngblood: Good question. How to establish what they want