Episode Details

Jay McBain Joins Ultimate Guide to Partnering®

In today’s episode, we revisit a conversation with a special guest, Jay McBain, Chief Analyst at Canalys. Jay McBain is an accomplished speaker, author, and innovator in the IT industry. Named Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro, Top 25 Newsmaker by CDN Magazine, Top 50 Channel Influencer by Penton, Top 100 Most Respected Thought Leader by VSR Magazine, Global Power 150 by SMB Magazine, and Top 250 Managed Services Executives by MSPmentor.

Jay joins our host, Vince Menzione, for an enlightening discussion. Together, they navigate the ever-evolving landscape of the technology industry, covering diverse topics such as changing market dynamics, the transformative influence of generative AI, and the digital-first mindset adopted by millennial buyers. Join us as we uncover invaluable insights into business strategies, partnership dynamics, and marketplace trends. Whether you’re a CEO, industry professional, or tech enthusiast, this discussion promises to be intellectually stimulating and enlightening. Don’t miss this opportunity to better understand the modern tech ecosystem.

What You’ll Learn From This Episode

0:00 – Millennials as the New Buyer 

2:35 – Understanding the New Buyer’s Behavior 

5:08 – The Role of Ecosystems and Marketplaces 

7:25 – The Death of the Cookie and the Rise of Second-Party Data 

12:42 – The Future of Partnering and Marketplaces

16:47 – The Importance of Customer Obsession and Partnership Skills 

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