Episode Details

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

• How leveraging internal and cross-functional knowledge can create a content goldmine
• Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
• Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

• (00:00) - - Intro to Chelsea
• (05:00) - - LinkedIn for B2B
• (12:04) - - Chelsea’s Experience at Chili Piper
• (16:09) - - Improving Content for Podcasts
• (19:25) - - How to Maximize Search Impact
• (20:14) - - Driving Website Traffic Through Brand Content Strategy
• (26:26) - - Merging Brand and Keyword-Driven Content
• (29:11) - - Aligning Brand and Content Strategy with Your Goals
• (31:18) - - New Content Channels for B2B
• (35:22) - - How to Measure Content Engagement
• (38:58) - - Skyscraper SEO Content Strategy
• (40:07) - - How to Grow Using Gated Content
• (47:06) - - How to Craft a Brand Strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.

Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit

Listen Now