Episode Details

Meet Kerri Gibson, the founder of  Chalets Hygge, a collection Scandinavian-style cottages located in the heart of Quebec's Eastern Townships.

In this episode, Kerri and I discuss an amazing collaboration that's reshaping how boutique hospitality entrepreneurs can market their properties.  Kerri, along with Monique DeLorenzo from The Vermont A-Frame, have worked together to organize a strategic alliance of creators and hosts across New England for a Fall Creator Road Trip. 

Kerri takes us behind the scenes of this innovative project, where talented creators Maddie and Will from Guest House Creative hit the road, capturing stunning content across multiple short-term rentals and local businesses. 

Kerri shares invaluable insights on the power of intentionality in partnerships and how aligning with the right creators can elevate your brand without breaking the bank.

We dive into detail around:

• What the goals of the project are
• How all participants in the roadshow — the creators, Kerri, Monique, as well as the incredible entrepreneurs at Lumen Camps and The Maine A-Frames will share and collaborate on content post-campaign
• What the big audience growth strategy of a MAJOR giveaway will look like
• Ideas for how other hospitality entrepreneurs might replicate something like this in their own market
• And so much more

Follow along on this exciting journey by via the Instagram handles below:

https://www.instagram.com/will_zimm_/

https://www.instagram.com/maddie_brandon/

https://www.instagram.com/guesthousecreativestudio/

https://www.instagram.com/maineaframe/

https://www.instagram.com/lumencamps/

https://www.instagram.com/thevermontaframe/