Episode Details

Jen Roth is the president and founder of Blue Spark Marketing and Wise Blue Yonder. She specializes in working with mid-sized and enterprise-sized businesses to develop marketing strategies and activate them with a full-service marketing team. Jen is also the president of EO Minnesota, a global entrepreneur organization. In addition, she is the founder of Wise Blue Yonder, a travel service that helps people with mobility challenges safely and confidently travel. Jen emphasizes the importance of accurate information and resources for travelers with special needs. She also highlights the value of hiring an agency for diverse marketing needs and the benefits of being part of EO.

keywords

Jen Roth, Blue Spark Marketing, Wise Blue Yonder, EO Minnesota, marketing agency, travel service, mobility challenges, accurate information, diverse marketing needs, entrepreneur organization

takeaways

• Jen Roth is the president and founder of Blue Spark Marketing and Wise Blue Yonder.
• Blue Spark Marketing specializes in developing marketing strategies and activating them with a full-service marketing team.
• Wise Blue Yonder is a travel service that helps people with mobility challenges safely and confidently travel.
• Accurate information and resources are crucial for travelers with special needs.
• Hiring an agency can provide diverse marketing expertise and support.
• Being part of EO (Entrepreneurs' Organization) offers valuable networking and growth opportunities.

Sound Bites

• "We put together a plan and then we provide you with all the marketing you need and none that you don't."
• "The lack of accurate information for those travelers who really, really need it is a huge obstacle and a huge risk and danger."
• "When your message is unique to you, important to your customer, and provable, your revenue and your conversions and your speed of sale will be significantly better."

Chapters

00:00
Introduction and Jen Roth's Roles

04:57
Jen Roth as a Serial Entrepreneur

05:56
The Characteristics of an Entrepreneur

10:46
Enabling Accessible Travel with Wise Blue Yonder

19:54
Developing Branding and Marketing Strategies with Blue Spark Marketing

26:02
The Importance of Branding and Trust in E-commerce

29:34
The Value of Hiring an Agency for Marketing Services

32:43
The Role of EO in Supporting Entrepreneurs

34:14
Closing Remarks and Plugs